Analytics and conversion optimisation
Know which euro brought the sale. We set up tracking and consent correctly, then test the changes that turn more visitors into customers.
The work, item by item
- Google Tag Manager and GA4
A new setup, or an audit and repair of the one you have.
- Consent Mode v2 and a cookie banner
Visitors choose, and their choice is passed on to Google and the ad platforms.
- Conversion and purchase tracking
Each sale and enquiry is counted once, with its value and its source.
- A live report panel
Every channel in one view, included in every plan.
- Conversion rate optimisation
Tests on pages and forms, part of the Scale plan.
Measurement comes first
- MeasureTags, consent and conversions checked against real sales.
- AnalyseAI finds where visitors drop out.
- DecideA specialist picks what to test.
- ExecuteTest run, result logged and reported.
Tracking is part of every plan
The audit is free. The setup is a one-off price. Conversion work comes with Scale.
See full pricing| Item | What it covers | Price |
|---|---|---|
| Tracking audit | A review of your current setup, with a written summary | Free |
| Measurement setup | Tracking, consent and conversions. Free with a six-month commitment. | €290 once |
| Tracking and report panel | Included in Start, Growth and Scale | from €249 per month |
| Conversion rate optimisation | Included in Scale | €749 per month |
About analytics and tracking
What is the free tracking audit?
A review of your Tag Manager, GA4, consent and conversion setup, with a short written summary of what to fix first. There is no obligation.
Do I need Consent Mode?
If you advertise with Google to visitors in the European Economic Area, yes. Google needs their consent choice before it can use data for ad measurement and personalisation, and Consent Mode passes that choice on.
Why do my GA4 numbers differ from my sales?
Some gap is normal, because visitors who decline cookies are not counted. A large or sudden gap usually means a tag is missing, fires twice, or loses the source of the visit.
Related services
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Search, Shopping and app campaigns, built on correct conversion tracking.
Read more04Social media advertising
Meta and TikTok campaigns with clear budgets and reporting.
Read more05Websites and online stores
Fast websites and Shopify or WooCommerce stores with tracking built in.
Read moreFind out what your tracking is missing
A free review of your tracking and conversion setup, with no obligation.